In 1994, Mr Ghomsheh established a workshop for woodwork and on demand bedroom furniture in Kuwait City. During the years after the war, the country was still under reconstruction, which led to huge demand for furniture and woodwork.

The exponential growth of the company ahead of the market evolution in terms of design and quality led to the birth of a new brand, Be: by Woodex.

The launch of Be: has set a new milestone in the history of Woodex. It transformed a traditional fabricator into a modern center of furniture design and engineering, where innovation and expertise merge to create timeless products and systems.

Be: is driven by design, quality and functionality. It utilizes state of the art and environmentally friendly European materials and know-how to offer solutions that delivers healthy and appealing interior spaces.